The Ferrari brand is a global iconic brand that both excites and inspires. Instantly recognisable and synonymous with luxury, quality and exclusivity, the Ferrari brand appeals across the spectrum from the F1 fan to those who simply appreciate beautiful things. Since 2010, Branded has designed and developed Ferrari fanwear collections covering apparel, headwear and accessories which has been distributed to channels through a global retail distribution network, team sponsors, Motorsport events and GP trackside.
For many, Ferrari and Formula One racing have become inseparable. The only team to have competed in every season in F1 history, the ‘Prancing Horse’ has grown from the humble dream of founder Enzo Ferrari to become one of the most iconic and recognised brands in the world.
Success came quickly through the likes of Alberto Ascari and John Surtees and continued – in amongst leaner times – with Niki Lauda in the 1970’s. In 2000’s, Michael Schumacher with Scuderia Ferrari claimed an unprecedented five consecutive championship doubles, securing their status as the most successful and decorated team in F1 history.