What we do

Branded designs, develops and distributes licensed merchandise that strengthens our customers’ brand values, increases revenues and connects with the consumers.

Our heart is in motorsport and we understand intimately what teams in this arena are looking for  –  from technical team requirements and the representation of a brand’s image, to how to make fans feel more connected to their team or pilot.  We use these insights to inform every design we produce.

Our Clients

We are trusted by the biggest names in motorsport to promote and strengthen their brands’ commercial value through provision and sale of their own replica team wear and fan wear and through the management and provision of their sponsors’ co-branded ranges.



Distribution Network

We sell our partners’ products across the most extensive global network of retail, digital and trackside channels in the world today.

We are able to map our sales structure against our partners’ core global target markets as required to connect our partners with the widest possible market to generate the greatest reach and return for their brand.

Retail Sales Channels

Our operations are truly global, with distribution channels on five continents delivering to more than 120 countries.

We currently distribute predominantly through four main channels; Independent retailers, Multiple retail trade, E-commerce & Event Retail (F1, DTM, Motorshows) throughout Europe, Middle East, US, Latin America and the Far East.


Branded designs and manages on-line ordering tools (web shops) for several key customers, including Shell at a global level, to help them manage orders from individual offices through one common order tool.

This removes huge amounts of administrative work, allowing people to see real-time available stock levels, and enabling Brandon to deliver the most effective and timely service.  For Ferrari this means maximized exposure for their brand via apparel and merchandise.

We also built and manage the MERCEDES AMG PETRONAS FORMULA 1 TEAM B2C webshop that sits within their portfolio, including marketing promotions, CRM campaigns etc. Again, driving the consumer profile of their brand.

Event Retail

Branded run and manage the official Mono-brand trackside retail operations for our major motorsports clients – Scuderia Ferrari, Mercedes AMG PETRONAS, Sahara Force India and BMW Motorsport globally.

Branded have a long established relationship with all trackside vendors and supply merchandise to all the Official Team Merchandise Stands, to ensure correct representation of the brands we represent as well as maximising sales.