Branded have leveraged our vast global network of sourcing and distribution channels to deliver a 360 degrees supply model to some of the highest profile brands within F1. None more so than the current World Champions – Mercedes AMG Petronas Formula One Team. Since 2011, Branded have manufactured and distributed Replica and Fanwear to channels including a global retail distribution network, team sponsors, dealerships, Motorsport events and GP trackside. Branded also run and fulfil the Official Mercedes AMG Petronas global B2C webshop.
Mercedes revived their Formula One presence through the creation of a ‘works team’ for the 2010 championship. This was to be the platform for a meteoric rise up the Grand Prix order.
Already the team had generated huge excitement by securing the sensational return of Michael Schumacher, but headlines began to follow on track: three podiums came in their debut season, all via Nico Rosberg – who then claimed a breakthrough pole/victory double at China in 2012. The following season he would be paired with Lewis Hamilton, with the duo going on to stage an epic title battle just one year later, as Mercedes swept all before them in one of the most dominant displays in F1 history.