Partners

Philip Morris International

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Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world’s top 15 international brands, including Marlboro – the number one cigarette brand worldwide. PMI is the lead sponsor of the Scuderia Ferrari F1 Team. Branded works with PMI on their F1 hospitality programmes as well as their trade reward and corporate gifting programmes, on a global level.

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UBS

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UBS has been a partner of the MERCEDES AMG PETRONAS F1 Team since 2012. Branded assists UBS with their global marketing and merchandising activations, predominantly through their F1 Trackside gifting programs.

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Allianz

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Allianz is an Official team partner of MERCEDES AMG PETRONAS F1 Team. The partnership underlines Allianz’s commitment to road safety and their aim to support the team on all safety issues. Branded assist Allianz with their global marketing and merchandising activations, predominantly through their F1 Trackside gifting programmes.

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Epson

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Epson is an Official team partner of MERCEDES AMG PETRONAS F1 Team. They provide the team with both expertise and products such as inkjet printers, scanners, 3LCD projectors and wearables, including smart glasses and health/sports sensing products. Branded has been working with Epson since they joined the team in 2015 and have been supporting them with their global marketing activations by creating replica, co-branded and bespoke items to assist their merchandising needs.

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Petronas

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In 2009, PETRONAS became the Title Partner to the MERCEDES AMG PETRONAS F1 Team. PETRONAS provides the team with advanced fuel and lubricants. Branded has worked with PETRONAS predominantly helping them activate around their home Malaysian GP, which they also sponsor. Branded has also designed, developed and manufactured a bespoke PETRONAS motorsport uniform, used by their staff at motorsport events around the world.

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Santander

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Santander is a retail and commercial bank based in Spain, with a major presence in 10 other important financial markets. They are a major sponsor of the Scuderia Ferrari F1 Team. Branded has been working with Santander since 2012 on their global shareholders gifting programme as well as their general market activation with special focus on LATAM.

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UPS

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UPS is a global leader in logistics and are one of the Scuderia Ferrari F1 Team’s main sponsors, having been with the team since 2014. Branded has created a core co-branded range of products for UPS to offer to their staff as part of their Ferrari partnership.

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Shell

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Shell are a global group of energy and petrochemicals companies and are a major sponsor of the Scuderia Ferrari F1 Team. This relationship dates back to 1929 when Enzo Ferrari founded his racing team in Modena and Shell was his partner of choice. Today the partnership between Shell and Ferrari is one of the most successful in motorsport, having together amassed 12 Formula One Drivers’ Championships and 10 Constructors’ Championships. Branded has worked very closely with Shell since 2011, helping their global markets activate marketing programmes through promotional events, loyalty retail programmes, GP activation and corporate gifting. More recently, Branded has also started working with Shell on their global BMW Motorsports activation. Much of this work is centred through a special B2B webshop built specifically for Shell and accessible by over 5,000 Shell employees and business units worldwide.

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